Bars offer people a spot to gather where they enjoy a great time and have fun. When done properly, digital signage for bars can improve this experience and offer value to customers. In addition, with the right placement and integration, the digital signage of a bar can naturally blend with its atmosphere and environment. Read on to learn about the components needed when deploying digital signage for bars and what can be displayed on the digital signage.
Digital Signage Components
Every digital sign comes with major components. For your barโs digital signage, you must have a signage player, which is a device that processes and renders content to the display screen. Digital signage players these days can fit in your palm and eco-friendly options are quite energy-efficient. When you choose a digital signage player, ensure your content can be displayed in 1080p Full HD resolution. You want your digital signage to be visually appealing. Also, ensure the player can support various media formats. Players today can display video, image, motion-graphics, or live web page content.ย
Then, you must invest in digital signage software, which lets you change and schedule digital signage content through a simple web interface. Such software lets your signage operator quickly and conveniently update content remotely with only a few clicks. In the past, operations would need to visit a signage physically and upload content through a USB drive. Such a process takes a lot of time and is not logistically feasible if your bar is open and has lots of people in it.ย
Finally, you must check out various mounting options for the display screen. Your options include an articulating arm mount, a standard wall mount, or customer carpentry. Before you make a choice, spend time considering the signโs actual placement. Ensure you mount it in a way where many people can see it.ย
What Your Digital Signage Can Show
In general, you need interesting and engaging content for your digital signage. Your digital signage should offer value to customers, so it will improve the experience of customers at your bar.ย
Your digital signage must display the drink specials of the day and happy hour offers. Drink specials can effectively get more customers to your bar and these people will want to know what they can have. Digital signage can be used to display exciting content on your drinks. For instance, rather than just featuring a drink and citing its price, your signage can display content on how each drink is made, the ingredients it has, and where these ingredients were sourced.ย
Depending on your barโs years of operation, your digital signage can also display content about its history. Such content can include information about the history of the bar and footage from its early days. This could greatly work if your bar has been operating for many years.ย
Another option is to display sports scores and highlights on your digital screens. Digital signage can display content without commercial breaks. After you make or find highlight clips of recent games, schedule such content to display on the screen at regular intervals.ย
