The domain of event management has been emerging as a paramount and flourishing industry.
From grand corporate conferences to intimate weddings, the demand for skilled event managers has been skyrocketing. If you are someone with a knack for organization, creativity, and a passion for coordinating and putting together memorable experiences for individuals. Groups and companies alike, a Bachelor of Arts (BA) in Event Management offers a very cogent pathway to a successful career.

Why Event Management?

Event management involves:

• Planning brand building, communication and event strategy
• Organizing everything from venue selection to budgeting and logistics
• Executing events of various scales and objectives
• It requires a blend of creativity
• Heedful attention to detail

A career in this field can be immensely rewarding and lucrative and it offers opportunities to work in diverse sectors such as corporate, entertainment and hospitality

The event management sector, according to Research Dive, “is predicted to generate a revenue of $3,605.80 billion by 2027 with a CAGR of 37.2% in the forecast period”. Event planning is a thriving industry and one of the best career paths to opt for.

BA in Event Management: An Overview

A BA in event Management is designed and programmed to equip students with both theoretical knowledge and practical skills to transcend in the field. The course typically covers a wide range of disciplines inclusive of event planning, marketing, branding, hospitality and fiscal management. It also endows space to learn accurate risk management and assessment. Students learn to manage everything from the initial conceptualization of the event to the final implementation.

What is the curriculum like and what are key components?

• Coordination and Planning:

This primary component equips students to be able to plan, organize, coordinate and execute events of all sizes. It broadly covers aspects such as development of a theme, selecting the right venue, logistics management and coordinating services like catering and entertainment.

• PR and Marketing:

While organizing an event, it is imperative to comprehend the promotion of the said event. Various event management classes provide deep insights in how to incorporate public relation activities and marketing into managing an event. With the right tactics, the event reaches to more people thereby guaranteeing more exposure.

• Financial Management:

Irrespective of the size of the event, the budget determines the smooth functioning of it. It is crucial to master the craft of budgeting. Financial aspects such as coming up with an initial plan, allocating funds, speaking to vendors and investors, negotiating with vendors, making sure that the event is hosted within the discussed budget and ensuring financial efficiency are all taught to students in BA in Event Management and Diploma in Event Management

• Risk Management:

Risk, unfortunately, is not something that is entirely inevitable. However, it is entirely possible to be able to reduce the impact of risk or employ effective tactics to manage risk if any. An event of any kind can be prone to some level of risk. Event organizer courses focus on helping students identify potential risks and implementing strategies to attenuate them.

• Hospitality and Client Service:

Event management courses offer projects/semesters that envelop the basics of hospitality and customer service. The success of an event is more than just its turnover, it is also about client satisfaction and making sure that their needs are met. Guest satisfaction is an important factor for every event.

Master the art of event management with AAFT’s School of Advertising, PR & Events. The BA in Event Management Program offered by AAFT is one of the best decisions to flourish your career in event organizing.

Perks of Pursuing a BA in Event Management

• Relevant- Industry based skills:

Reputed degree programs and institutes in Noida, Delhi NCR offer a curriculum that helps equip students with skills that make them stand out. A faculty of industry experts, a well-curated syllabus and the right institute ensures that every student before graduating, will become an expert event manager.

• Career Opportunities:

The event management industry is multifaceted and promises growth. The sector offers various career options that are high-paying and helps one gain connections. Graduates  can procure roles as event planners, coordinators, venue managers and more.

• Networking and Collaboration: 

During the tenure of the course, students get the opportunity to work and collaborate within esteemed internship programs and projects. They get to learn from industry experts and specialists in the field of event management.

• Innovativeness: 

As dynamic the industry of event management is, the scope for creativity is equally dynamic. Every new event being organized is a learning curve that offers space to explore, innovate and improvise. Learning these key skills can help you excel in your career and equips you to try different ideas.

AAFT also offers a Diploma in Event Management program that teaches you to understand how to handle logistics, organize an exemplary event with minimal budget, comprehending audience behavior and much more. You also get to learn by being a part of mock conferences, under the guidance of industry specialists.

Career Prospects and Opportunities

Career prospects for graduates with a BA in Event Management or Diploma in Event Management are manifold. Here are some popular careers in the event organizing sector.

• Event Planner:

Responsible for coordinating all aspects of an event and ensuring its successful implementation from managing budget to catering and logistics.

• Venue Manager:

A venue manager coordinates and manages the handling of venues for events, procuring the space and ensuring its availability.

• Wedding Planning: 

Specializing in planning and coordinating of weddings, ensuring photoshoots, catering, guest management, venue decoration and more.

• Business Event Management:

Professional and meticulous planning of corporate events, summits, conferences and product launches.

• Festival Coordinator:

The festival coordinator is responsible for managing and organizing large scale events, parties, galas and fairs for the public.

• Exhibition Coordinator:

They plan and manage expos, public trade shows and exhibitions which often involves large scale logistics management and coordination.

Conclusion

A career in Event Management is propitious and has immense scope for growth. If you are someone who has been passionate about organizing and coordinating events and if you believe that crafting impeccable gatherings and congregations is your calling then a BA in Event Management or Diploma in Event Management is definitely the right path for you. Know more about course details, curriculum structure and opportunities offered by AAFT’s School of Advertising, PR & Events.