With the advent of ChatGPT and other generative AI tools, many businesses are pondering whether they should still hire content writers? The more crucial question arises: should businesses continue outsourcing blog posts in 2024? Before addressing these questions, letโs examine some statistics.
Rapid digitization has changed the way we live our lives. Everything we do online generates a digital footprint. So, with 5.3 billion internet users worldwide, the daily production of data surpasses imagination. Some experts estimate that by 2025, a staggering 463 exabytes of data will be generated. More significantly, we are exposed to an enormous amount of data daily.
Research estimates that the average American spends about 7 hours and 11 minutes looking at screens, consuming approximately 34 gigabytes daily- equivalent to reading or hearing 100,000 words. Moreover, studies reveal that our brains can process about 120 bits per second or around 74 gigabytes of data each day. However, most of this information tends to be forgotten over time, as illustrated in the following graphic.
Returning to our initial question, creating generalist content with generative AI is a waste of time and money. To produce content that resonates with the audience, it must have substance. Moreover, considering people have different learning styles, it is essential to incorporate graphics or videos into your content and present it in various forms. This is why you need experts for the job.
However, top content industry experts command around $89/ hour in the US. Moreover, unemployment rates are at their lowest point in the US in over 17 years. Hence, it isnโt surprising that 70% of small businesses struggle to find and retain talent. Therefore, the best way around is to outsource blog posts.
But when should you choose outsourcing blog posts over in-house creation? Here are some tell-tale signs that indicate the right time to outsource blog posts.
1. Time Constraint
Writing thought-provoking blogs that resonate with your audience and generate quality leads takes time. According to a recent study most writers take about 6+ hours to write a blog. Therefore, outsource blog writing if you lack quality in-house writers who can dedicate their attention to creating such content. By outsourcing the writing job to an external agency, you gain more time to focus on your core competency and excel at it.
2. Lack of In-House Talent
Creating top-quality content needs domain expertise and years of experience. However, content experts in the US demand a fortune and are beyond reach for most SMEs. Moreover, you must spend a considerable time looking for the right resource and interviewing them before onboarding. This process leads to delays in content posting, that your competitors can exploit.
However, you can cut down the hiring time and costs by onboarding SEO content writers from remote staffing organizations instead. Organizations like Remote Resource TM let you select your preferred candidate from a pre-vetted talent pool of experts. These organizations offer you quality resources at a significantly lower cost compared to local hires- helping cut down overheads.
3. Failure to Generate Desired Results
Do you produce tons of content without getting the desired clicks, page visits, and purchases? You arenโt alone. About 7.5 million blogs are published every day. But only those ranking on the first page get about a 39.8% click-through rate. Hence, 47% of bloggers find it difficult to attract readers.
So, if your blog is failing to get enough traction, it is time to rethink your content strategy. Onboard content marketers from remote staffing organizations at a fraction of local hiring cost and see your content flourish. Content marketers start their work by researching the target audience and identifying content gaps in the market before crafting a tailor content strategy suiting your brand.
4. Finding it Difficult to Keep Pace with Trends/ Latest Developments
The world of content creation and SEO is evolving continuously. So, to stay at the top of your game, you must keep pace with the trends. However, you might find it difficult to do so without expert help. Hence, you must hire SEO content experts who can do this job with รฉlan.
5. Blog Writing is No-Longer Your Top Priority
An entrepreneur must take care of several aspects of the business. As such writing engaging blog posts can take a back seat. However, 60% of people consider purchasing a product after reading a blog post and content marketing generates three times more leads compared to paid search.
Hence, posting engaging blogs periodically becomes a must. Therefore, if you donโt have enough in-house resources for the job, blog outsourcing is the way forward to keep up the pace.
Final words
Creating content that addresses customer issues and resonates with them is key to driving traffic to your website and increasing sales. In this context, it is important to hire competent resources capable of executing this task with skill. However, the salaries commanded by content experts are often beyond the budgets of most small and medium enterprises.
Hence, the better alternative is to hire content writers from the pre-vetted talent pool of a remote staffing organization like Remote Resource TM. In the above pages we have listed some of the signs that indicate you should outsource. To learn more about content outsourcing or outsourcing in general, feel free to drop us a line.
