As virtual backgrounds offer many advantages, more remote workers are getting on board.ย Zoom revealed in 2022 that over 25% of its user base prefers virtual backdrops to their ambient surroundings or blurred backgrounds. This number is growing as more discover their professional appearance and how they eliminate visual clutter. But there’s another great benefit of a virtual office background: custom logo branding. This short guide explains how you can make them work for your remote team.
Show Off Your Logo
You’re not in a physical corporate office, but you don’t have to sacrifice having a visual corporate identity. A virtualย logo background allows you and your teammates to display your company’s branding on all your video calls. Your branded background accomplishes several goals:
- Your Logo, Front and Center: With proper placement, your company’s logo is among the first things other meeting attendees will see.
- Strengthen Brand Recognition: The more your clients see your logo, the stronger their association with your brand grows.
- Polished and Poised: Paired with modern office scenery, your logo looks perfectly in place.
- Stand Out in a Crowd: Your logo catches the eyes of other meeting attendees, especially when you’re alongside dozens of others in your video conferencing platform’s gallery view.
All these advantages prove how valuable branded backgrounds can be. Even better, each of your teammates can have a unique background personalized with the same logo.
Look Professional, Anywhere
Virtual backgrounds use portrait segmentation, an advanced technology that hides your surroundings. Video platforms such as Zoom, Google Meet, and Teams harness a neural network to detect your face and body. This process takes place in a matter of seconds, ensuring that you remain in your video feed.
After the AI segments your face and body from the rest of your feed, your true surroundings can be obscured. When you upload your preferred office background, it covers those surroundings completely. It doesn’t matter if you have piles of paper on your desk, empty sippy cups on your credenza, or a fluffy cat loafing on your scanner. With portrait segmentation, your background hides them all โ and ensures your environment always looks professional.
Thanks to this technology, you’re always ready for your meeting. A custom background with your company logo allows you to project a positive brand image and take advantage of its benefits no matter when or where your meeting takes place. Skiing in Telluride? Escaping Old Man Winter’s frigid grasp in Costa Rica? No worries! Your logo-branded workspace goes with you.
How To Get a Logo-Branded Background
You don’t need graphic design expertise to get a logo-branded virtual background. Services like Virtual Office allow you to choose your backdrops, customize them with your logo, and download them in a few easy steps. All you need is a high-quality, high-resolution image with a transparent background in PNG format.
After you select your backgrounds and upload your logo file, Virtual Office applies the logo to your chosen office scenes. Once you download your images, you’re ready to go. You can choose single images or a full package of backgrounds for customization.
